About Us


No Mercy Empire (NME) is more than a record label; it's a movement. Curated from CEO and Founder Lil Smizzy’s determination to rise from nothing, our foundation is built on the concrete belief that everyone has a purpose and the potential for greatness. As Lil Smizzy once powerfully stated, “The world gave me no mercy and I’m just trying to give it back.” This sentiment echoes one of our many driving philosophies: we’re here to build an empire, starting from the ground up.

Our vision stemmed from the harsh reality of not having much, but ignited by the everlasting feeling that quitting was never an option. We understand the struggles that artists face, the need for guidance, and the transformative power of someone believing in you. At NME, we champion artist development by fostering an environment where talent thrives. We believe in the power of teamwork, where lifting each other up leads to collective growth – not just in music, but in every aspect of life. No one can tell you that you’re incapable, besides yourself.

Our Guiding Philosophies:

  • Unapologetic Authenticity: We celebrate individuality. Being yourself is not just encouraged, it's essential.

  • Visionary Growth: Our long-term goal is global visibility, to be everywhere in the world without limitations.

  • The Power of Music: We believe in letting the music speak for itself.

What We Look For In Artists:

  • Talent: Raw, undeniable ability.

  • Clear Vision/Expectations: A defined sense of direction.

  • Reliability: Standing on your word.

  • Dedication: A relentless drive to get things done.

  • Willingness to Take Direction and Collaborate: Openness to growth and teamwork.

  • Uniqueness: We want artists that are themselves, not copies of others.

Our Goal:

We aspire to be that dream, an example of structure and unfaltering belief. We want people to learn from our journey, from our humble beginnings to our soaring heights. We see NME as a place that people can look to for proof that with hard work and dedication anything is possible. We are here to bring real, authentic music to the world.

At No Mercy Empire, we believe in building more than just careers; we're building a legacy.